Overview
Gain a comprehensive understanding of marketing and sales principles.
You can take on that marketing challenge!
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!
Who is this for?
Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.
What you will learn
When you achieve this qualification, you will know how to:
- Analyse the operational impact of internal and external environments on a business entity to inform decision-making.
- Apply broad knowledge of the principles and current practices of operations, accounting, marketing/sales, human resources, and risk management, to support the performance of a business entity.
- Contribute operationally to innovation and organisational change in a business entity.
- Develop and maintain operational business relationships with stakeholders to support the performance of a business entity.
- Apply knowledge of te Tiriti o Waitangi to analyse how the resulting bi-cultural partnership can be applied to operational business activities and relationships.
- Apply professional and ethical practices with integrity, in accordance with the operational environmental, social and cultural requirements of the context, and apply personal and interpersonal skills to contribute to the achievement of business operational objectives.
You will also learn how to:
- Apply marketing and sales principles and processes, including consideration of the role of the entity’s brand.
- Advise management on existing and emerging marketing and sales issues, based on secondary research.
- Use existing technology, and show awareness of emerging technology, in a range of marketing contexts and/or delivery platforms.
- Communicate persuasively and purposefully, using buyer decision-making process and negotiation, with customers and prospects to achieve marketing and sales outcomes.
- Apply self-management and interpersonal skills for effective relationship management.
Courses in this programme
Compulsory courses
- BSNS5001 Organisations in an Aotearoa New Zealand Context
- BSNS5002 Business Environments
- BSNS5003 Business Functions
- BSNS5004 Change and Innovation
Marketing and Sales Strand
- BSNS5501 Introduction to Marketing
- BSNS5502 Buyer Behavior
- BSNS5503 Introduction to Digital Marketing
- BSNS5504 Sales and Relationship Management
Entry Requirements
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to understand follow, and respond to instructions given in English.
- be physically able to complete the programme specific outcomes
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5 with no band score lower than 5; or an accepted international equivalence.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5.5 with no band score lower than 5; or an accepted international equivalence.
Applicants must have:
- A minimum of 14 numeracy credits at level 1 or higher in Mathematics or Pangarau on the Directory of Assessment Standards; and
- Fifty credits at level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at level 2 or higher in English or Te Reo Māori; of which 4 credits must be in reading and 4 credits must be in writing; and
- The literacy credits will be selected from a schedule of approved achievement standards and unit standards found on the NZQA website at Literacy requirements for University Entrance.
- or equivalent to the above, or New Zealand University Entrance.
English requirements
All applicants must have a level of English sufficient to be able to study at this level. Those applicants for whom English is not a first language must have:
- An International English Language Testing System (IELTS) overall academic score of at least 6.0 issued within the last two years, with not less than 5.5 in any category; or
- A test of English as a Foreign Language (TOEFL) score of at least 60 in the computer-based test (with a writing score of 20), or at least 550 in the paper-based test (with an essay score of 5 TWE), issued in the last two years; or
- A qualification equivalent to the above; or
- Complete two years study at a New Zealand secondary school and achieve either NCEA Level 3 or New Zealand University Entrance or both.
Intakes & Applications
Dates & Bookings
This programme is offered either as online-only, or online-supported.
Youth Guarantee Fund*
If you are aged 16 to 24, you could study for FREE as part of the government's Youth Guarantee fund. To qualify for the Youth Guarantee fund, you must meet the following criteria:
- Complete an application for a course that is covered by the Youth Guarantee fund.
- Be a NZ citizen or permanent resident.
- Be 16 to 24 years old at the time the course starts. Learners who are 15 years old and hold Ministry approved early leaving exemption from their school may also be eligible. This exemption must be in place before the course starts.
Priority places will be given to students who:
- have not yet achieved NCEA Level 1 or NCEA Level 2; or
- have completed a Level 1 or Level 2 qualification through a Youth Guarantee provision programme.
All free study is subject to funding confirmation. Proof of residency status is required. Programme entry criteria may apply. Eligibility for student allowances or student loans may vary. Contact Studylink for more information.
Learn online with Open Polytechnic, with regional support by NorthTec:
- Access to a NorthTec facilities – computer/meeting room access, library and student support.
- Local workshops – optional workshops where you can be supported in your online learning with others studying the same programme as you. Located in Whangārei, Ngāwhā and Kaitaia.
Online learning is proudly delivered in partnership with Open Polytechnic | Te Pūkenga.
All fees are in New Zealand Dollars and are approximate only - includes GST but excludes the Compulsory Student Services Fee (CSSF) levy. Unless otherwise stated, the fees shown are for domestic students only. For programmes longer than one academic year in duration, the fees quoted are for the first year. Final study costs depends on a number of factors including the courses you select to study.
Courses and programmes may be cancelled, postponed or have their content or configuration changed from time to time (including during the academic year) at the discretion of NorthTec. See our full Terms and conditions.
Additional Information
About Te Pūkenga
NorthTec is part of Te Pūkenga – New Zealand Institute of Skills and Technology (Te Pūkenga). From 1 October 2022, all references to NorthTec or Northland Polytechnic on this website (and any documentation linked through this website) need to be read as references to Te Pūkenga and its NorthTec business division.
Te Pūkenga brings the Institutes of Technology and Polytechnics (ITPs) and the arranging training activities of certain Industry Training Organisations (ITOs) together to create a national network. This will give learners more choices and flexibility in what, where, and how they learn.
Existing NorthTec ākonga (learners) will be enrolled with Te Pūkenga automatically in the same qualification and will continue to learn in the same way, in the same place, with the same people.
Learners should note that all programmes offered across Te Pūkenga are under review to ensure they are portable, consistent and aligned with the needs of industry and may be changed. Where there are changes to programmes that you have applied to enrol in, you will be notified of these changes.
