Overview
Gain a comprehensive understanding of marketing and sales principles.
You can take on that marketing challenge!
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!
Who is this for?
Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.
What you will learn
- Gain a comprehensive understanding of marketing and sales principles - From the philosophy of marketing to market segmentation and branding, this qualification will provide you with the building blocks to start out on your marketing career with confidence and clarity. You will gain a thorough understanding of the principles behind successful marketing and sales techniques as well as their practical application within the workplace.
- Understand buyer behaviour - Yes, buyer behaviour is a science to be learnt and mastered! This qualification will equip you with the right tools to understand buyer decision making and the influences on buyer behaviour. Why do we do what we do and why do we make those brand buying decisions? All will be revealed in a way that enables you to apply the practice within your workplace or business entity.
- Awareness of market intelligence - The market research component is core to any sales business. It helps an organisation understand their consumer and the consumer decision making process so that marketing can be tweaked and fine-tuned to maximise sales. If you are working in sales and marketing, you do need to understand this science. This qualification will help you gain a sound awareness of the tools of market research and how to apply them within your business environment.
Courses in this programme
Compulsory courses
- NZB501 Organisations in a New Zealand Context
- NZB502 Business Environments
- NZB503 Business Functions
- NZB504 Understanding Change
Marketing and Sales Strand
- 5574.NZB521 Introduction to Marketing and Sales
- 5574.NZB522 Buyer Behavior
- 5574.NZB523 Marketing and Sales Intelligence
- 5574.NZB524 Essential Skills for Marketing and Sales
Entry Requirements
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to understand follow, and respond to instructions given in English.
- be physically able to complete the programme specific outcomes
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5 with no band score lower than 5; or an accepted international equivalence.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5.5 with no band score lower than 5; or an accepted international equivalence.
Applicants must have:
- A minimum of 14 numeracy credits at level 1 or higher in Mathematics or Pangarau on the Directory of Assessment Standards; and
- Fifty credits at level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at level 2 or higher in English or Te Reo Māori; of which 4 credits must be in reading and 4 credits must be in writing; and
- The literacy credits will be selected from a schedule of approved achievement standards and unit standards found on the NZQA website at Literacy requirements for University Entrance.
- or equivalent to the above, or New Zealand University Entrance.
English requirements
All applicants must have a level of English sufficient to be able to study at this level. Those applicants for whom English is not a first language must have:
- An International English Language Testing System (IELTS) overall academic score of at least 6.0 issued within the last two years, with not less than 5.5 in any category; or
- A test of English as a Foreign Language (TOEFL) score of at least 60 in the computer-based test (with a writing score of 20), or at least 550 in the paper-based test (with an essay score of 5 TWE), issued in the last two years; or
- A qualification equivalent to the above; or
- Complete two years study at a New Zealand secondary school and achieve either NCEA Level 3 or New Zealand University Entrance or both.
Intakes & Applications
Dates & Bookings
Youth Guarantee Fund*
If you are aged 16 to 24, you could study for FREE as part of the government's Youth Guarantee fund. To qualify for the Youth Guarantee fund, you must meet the following criteria:
- Not yet have NCEA level 1 or NCEA level 2.
- Complete an application for a course that is covered by the Youth Guarantee fund.
- Be a NZ citizen or permanent resident.
- Be 16 to 24 years old at the time the course starts
All free study is subject to funding confirmation. Proof of residency status is required. Programme entry criteria may apply. Eligibility for student allowances or student loans may vary. Contact Studylink for more information.
All fees are in New Zealand Dollars and are approximate only - includes GST but excludes the Compulsory Student Services Fee (CSSF) levy. Unless otherwise stated, the fees shown are for domestic students only. For programmes longer than one academic year in duration, the fees quoted are for the first year. Final study costs depends on a number of factors including the courses you select to study.
Courses and programmes may be cancelled, postponed or have their content or configuration changed from time to time (including during the academic year) at the discretion of NorthTec. See our full Terms and conditions.
Additional Information
About Te Pūkenga
NorthTec is part of Te Pūkenga – New Zealand Institute of Skills and Technology (Te Pūkenga). From 1 October 2022, all references to NorthTec or Northland Polytechnic on this website (and any documentation linked through this website) need to be read as references to Te Pūkenga and its NorthTec business division.
Te Pūkenga brings the Institutes of Technology and Polytechnics (ITPs) and the arranging training activities of certain Industry Training Organisations (ITOs) together to create a national network. This will give learners more choices and flexibility in what, where, and how they learn.
Existing NorthTec ākonga (learners) will be enrolled with Te Pūkenga automatically in the same qualification and will continue to learn in the same way, in the same place, with the same people.
Learners should note that all programmes offered across Te Pūkenga are under review to ensure they are portable, consistent and aligned with the needs of industry and may be changed. Where there are changes to programmes that you have applied to enrol in, you will be notified of these changes.
