Overview
*Subject to NZQA approval.
Gain a comprehensive understanding of marketing and sales principles.
You can take on that marketing challenge!
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!
Who is this for?
Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder, and provides a pathway to enter the second year of the Bachelor of Applied Management.
What you will learn
When you achieve this qualification, you will know how to:
- Analyse the operational impact of internal and external environments on a business entity to inform decision-making.
- Apply broad knowledge of the principles and current practices of operations, accounting, marketing/sales, human resources, and risk management, to support the performance of a business entity.
- Contribute operationally to innovation and organisational change in a business entity.
- Develop and maintain operational business relationships with stakeholders to support the performance of a business entity.
- Apply knowledge of te Tiriti o Waitangi to analyse how the resulting bi-cultural partnership can be applied to operational business activities and relationships.
- Apply professional and ethical practices with integrity, in accordance with the operational environmental, social and cultural requirements of the context, and apply personal and interpersonal skills to contribute to the achievement of business operational objectives.
You will also learn how to:
- Apply marketing and sales principles and processes, including consideration of the role of the entity’s brand.
- Advise management on existing and emerging marketing and sales issues, based on secondary research.
- Use existing technology, and show awareness of emerging technology, in a range of marketing contexts and/or delivery platforms.
- Communicate persuasively and purposefully, using buyer decision-making process and negotiation, with customers and prospects to achieve marketing and sales outcomes.
- Apply self-management and interpersonal skills for effective relationship management.
Courses in this programme
Compulsory courses
- BSNS5001 Organisations in an Aotearoa New Zealand Context
- BSNS5002 Business Environments
- BSNS5003 Business Functions
- BSNS5004 Change and Innovation
Marketing and Sales Strand
- BSNS5501 Introduction to Marketing
- BSNS5502 Buyer Behavior
- BSNS5503 Introduction to Digital Marketing
- BSNS5504 Sales and Relationship Management
Entry Requirements
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to understand follow, and respond to instructions given in English.
- be physically able to complete the programme specific outcomes
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5 with no band score lower than 5; or an accepted international equivalence.
All applicants must:
- be at least 16 years old at the time the programme commences.
- be able to read, write, and communicate in English at a basic level.
- be physically able to complete the programme-specific outcomes.
Applicants for whom English is not a first language must have an IELTS score of 5.5 with no band score lower than 5; or an accepted international equivalence.
To be admitted to this programme all applicants must be at least 16 years of age on the date the programme starts, and meet one of the following requirements:
- NCEA Level 2 or equivalent (including 8 Literacy credits at Level 2 or above, and 14 Numeracy credits at Level 1 or above)
Or
- Successful completion of an approved qualification at Level 3 or above with a relevant pathway.
Special and Discretionary admission is also available.
International applicants must provide evidence that they have the necessary English language proficiency required for the Programme as demonstrated by an IELTS score of 5.5 (academic) with no individual band lower than 5.0 from one test taken in the preceding two years, or an equivalent described in NZQA Rules.
Intakes & Applications
Dates & Bookings
Learn online with Open Polytechnic, with regional support by NorthTec:
- Access to a NorthTec facilities – computer/meeting room access, library and student support.
- Local workshops – optional workshops where you can be supported in your online learning with others studying the same programme as you. Located in Whangārei, Ngāwhā, Kerikeri, Kaitaia, & other campuses as demand requires.
Youth Guarantee Fund*
If you are aged 16 to 24, you could study for FREE as part of the government's Youth Guarantee fund. To qualify for the Youth Guarantee fund, you must meet the following criteria:
- Complete an application for a course that is covered by the Youth Guarantee fund.
- Be a NZ citizen or permanent resident.
- Be 16 to 24 years old at the time the course starts. Learners who are 15 years old and hold Ministry approved early leaving exemption from their school may also be eligible. This exemption must be in place before the course starts.
Priority places will be given to students who:
- have not yet achieved NCEA Level 1 or NCEA Level 2; or
- have completed a Level 1 or Level 2 qualification through a Youth Guarantee provision programme.
All free study is subject to funding confirmation. Proof of residency status is required. Programme entry criteria may apply. Eligibility for student allowances or student loans may vary. Contact Studylink for more information.
* All fees and study costs found on this website are indicative course fees only and exclude the Compulsory Student Services Fee (CSSF) levy and any course-related costs. The 2025 CSSF levy is $300 per full-time equivalent student (120 credits) for programmes level 3 and above.
Unless otherwise stated, prices are in New Zealand Dollars including GST. Prices that are not explicitly indicated as International are the domestic price and may differ for International students. For programmes longer than one academic year in duration, the fees quoted are for the first year. Final study costs depends on a number of factors including the courses you select to study. All fees and study costs are subject to confirmation, including zero fees courses.
Courses and programmes may be cancelled, postponed or have their content or configuration changed from time to time (including during the academic year) at the discretion of NorthTec. See our full Terms and conditions.
Additional Information
Employment Pathways
About Te Pūkenga
Following the Government’s announcement of its intention to disestablish Te Pūkenga | New Zealand Institute of Skills and Technology, please be assured that your programme of study or training will continue as planned while we work through the details of how this change will be implemented.
We are committed to ensuring that organisational changes that need to be made to meet the Government’s expectations do not impact the delivery of our programmes and training for our learners and employers.
If you need access to learner support services or have any concerns, please contact us.
