New Zealand Diploma in Business (Marketing and Sales) (Level 5)

Aim: Learning about ethical behaviour and the bi-cultural requirements of doing business in New Zealand.

Gain a clear understanding of the New Zealand business environment
Operating at a management level requires a sound understanding of all aspects of managing a business in New Zealand. This course will give you the opportunity to review and analyse business entities from a range of perspectives in a New Zealand context.

Understand professional and ethical behaviour  
Learn what professional and ethical standards are expected when doing business in New Zealand. How do you translate these from theory into practice and how do you ensure a shared understanding of these expectations with your team.

Clarity about the bi-cultural nature of New Zealand business
Our business environment is unique with increasing awareness of the need to operate effectively in a bi-cultural environment. Make sure you are aware of what this means for you and your organisation.

Aim: Apply knowledge of core business functions for operational efficiency and effectiveness. Based on case study that flows through all business functions.

Learn legal and economic principles
If you want to succeed in business, it’s essential you have a sound understanding of core legal and economic principles. You can’t afford to make mistakes in this space. This course will provide you with the security of knowing that you have a good understanding of these principles and how they are applicable in a work environment.

Understand the wider business environment
Gain the skills to manage the wider business environment and the potential impact that this might have on your business.

Learn to manage risk
It’s all very well understanding what’s happening in the business environment but how do you translate that into risk management within your business role? This course will help you gain the skills to manage risk associated with changing business influences.

Aim: To analyse environmental influences on a business entity.

Understand the core functions within a business
Core business functions contribute to the smooth operating of a business and its long- term success. This course will give you a sound understanding of what is entailed within various core business functions and how they contribute to the total operational package of a business.

Gain confidence  and improve performance
You need to have a good understanding of business functions to feel comfortable providing advice and support within your organisation.  The knowledge gained on this course will help give you the confidence to contribute and assist others with their performance across the business as a whole.

Aim: To contribute to innovation and change in organisations.

Learn how to identify innovation and change
Successful businesses are constantly looking to innovate and enact change to ensure sustainability. In this course you will learn how to contribute to that process and play a role identifying innovation and change.

Gain confidence in recommending solutions
Get the confidence to recommend changes within your business to help improve organisational performance.

Aim: To enable students to understand key marketing and sales principles and processes in the contemporary business environments.

There is a very real science behind the marketing and sales function within any business. While some may think it’s a simple technique, there is a huge amount of knowledge and expertise required to understand the philosophy and principles behind successful marketing. From market segmentation to branding to integrated marketing communications, it’s complex and complicated. This course will help you unravel the complexities and deliver a real understanding of this workplace discipline.

Understand the philosophy of marketing
Like any science, there are principles and practices behind buyer behaviour that once understood can help to drive successful sales within your organisation. This course will help you understand those philosophies and how they may impact sales. Once you understand the principles, you can review and make change to increase sales and marketing activity.

Get to grips with segmentation, targeting and positioning
Luckily, not all humans make the same decisions. This is what makes us unique, makes us stand out and stand apart. When it comes to marketing and sales if you understand the philosophy behind segmentation and targeting you can channel your efforts to maximise outcomes. On this course you will gain an understanding of these techniques and how to apply them within your business to increase sales and marketing activity.

Learn effective marketing and sales communication tactics
When it comes to communications about marketing and sales you do need to think outside the square. You need to know the language that impacts consumer decision making and how to apply it within your business. This course will help you understand the very specific field of marketing and sales language, so you can put it to work effectively.

Aim: To enable students to apply buyer behaviour principles and processes in marketing and sales contexts.

In today’s world, we all have so much choice around what to purchase and when. We can buy on line or visit our local retailer to make a purchase. We can pay with cash, lay buy or put it on the card. We might be in the market for a luxury item or simply wanting a practical purchase. As a sales and marketing professional you need to know how to understand, interpret and influence decision making to achieve the best results for your business. This course will help you gain an understanding of how to achieve that goal and apply buyer decision making processes within your entity.

Understand consumer and business buyer decision making models
The first step in achieving a successful sales and marketing output is to understand your buyer and how they reach their decision making process. This insight provides valuable material to enhance future marketing campaigns. This course will provide you with the knowledge about consumer decision making so that you can implement and manage successful campaigns.

Be aware of external influences on buyer decisions
There is a raft of influences that impact our decision making process when it comes to a purchase. From family pressures and preferences to cultural requirements, we all base our decision making to a certain extent on external influences. As a sales and marketing professional if you understand these influences you can harness them in a positive way to achieve results. This course will help you to identify the impacts of external influences on buyers and provide tools to help manage them.

Aim: To enable students to prepare and present market and sales intelligence to support management decision making on existing and emerging market and sales issues.

Successful sales campaigns are driven by expert market intelligence. Market research and market data are crucial within the sales and marketing portfolio. They provide the intelligence to understand our buyer decision making and the information to implement a strategy change if required. This course will help you understand the commonly used market intelligence tools and give you the skill to use them in your business or workplace.

Understand the science of market research
Market research can be gathered from a variety of sources and channels. This course will help you identify those sources and the most appropriate channels for you to use. It could be secondary research, or it could be internal data.  You will also learn how to analyse and interpret that information and apply it to your sales tactics to drive results.

Perfect your market data presentation skills
Once you’ve perfected the skill of data and information gathering you need to learn how to present that data in a meaningful way to benefit your sales and leadership team. On this course you will learn how to present secondary market and sales information in a professional way.

Aim: To enable students to apply communication skills and tactical marketing activities in a range of marketing contexts.

This course provides the essential skills and background to give you the edge in the marketing and sales arena. You will learn the basics of sales, tactical marketing, customer management and interpersonal skills.  You will gain the confidence and entry level expertise to start out on a successful career or enhance your existing role.

Understand the toolkit of the successful marketer and sales person
This course will give you learnings across a wide range of work streams within the marketing and sales sector. From IT tools and skills to project planning and event coordination, you will learn new concepts and techniques to enhance your sales career.

Learn about digital media and sales
Online marketing is a necessity within most businesses. If you need to up your game in this space, then this course will be essential. You will learn about social media and managing accounts, search engine optimization and customer relationship management software.

Understand brand creation and management
Developing a strong brand and visual identity is essential to set your product apart from your competitors. Brand development can be complex, and you do need an understanding and awareness of the intricacies of this task, so you can maximise your marketing pull. This course will help you understand this field of work and how to deliver on expectations.