New Zealand Diploma in Business (Marketing and Sales) (Level 5)

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Fees-free is available for eligible first-time tertiary learners. Find out if you’re eligible at

You can take on that marketing challenge!

Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!

Coaching Support

Unsure about studying online? Face to face on-campus sessions are available for this programme in Kaitaia, Kerikeri, Kaikohe and Whangārei.  You will be able to get support for course related questions and assessment work.

Who is this for?

Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.

About eCampus NZ

The eCampus NZ online learning platform is a collaboration by New Zealand’s major tertiary providers to provide quality education to New Zealanders no matter where they live. The eCampus platform is easy to use, flexible and supportive. You will be able to access course material, upload assignments and chat to other students through our private online forum. Our portal also keeps you up to date with the latest course information including news, events and important details.

As an eCampus online student you can learn at your own pace and fit your study around your work, family and lifestyle. All study is completely online – with dedicated facilitators and advisors to help you along the way.

It is possible to study individual courses/papers from within eCampus programmes without completing the full qualification. If you are interested in only competing specific courses/papers please contact the eCampus team to find out more about how this works.

Click here to learn more about eCampus NZ.

Coaching support and study spaces

NorthTec offers study spaces where you will be able to meet new people, gain support from an experienced tutor in this field, put a face to the names on your forums and learn more about the course. We have free Wi-Fi, kitchenette, coffee, tea, snacks and milo.

Take advantage of highly skilled and experienced tutors accessible to answer questions and provide you the support to help, guide and direct you.

What you will learn

  • Gain a comprehensive understanding of marketing and sales principles - From the philosophy of marketing to market segmentation and branding, this qualification will provide you with the building blocks to start out on your marketing career with confidence and clarity. You will gain a thorough understanding of the principles behind successful marketing and sales techniques as well as their practical application within the workplace.

  • Understand buyer behaviour - Yes, buyer behaviour is a science to be learnt and mastered! This qualification will equip you with the right tools to understand buyer decision making and the influences on buyer behaviour. Why do we do what we do and why do we make those brand buying decisions? All will be revealed in a way that enables you to apply the practice within your workplace or business entity.

  • Awareness of market intelligence - The market research component is core to any sales business. It helps an organisation understand their consumer and the consumer decision making process so that marketing can be tweaked and fine-tuned to maximise sales. If you are working in sales and marketing, you do need to understand this science. This qualification will help you gain a sound awareness of the tools of market research and how to apply them within your business environment.

Courses in this programme

To gain a New Zealand Diploma in Business (Marketing and Sales) (Level 5) you are required to complete the following EIGHT courses.

Compulsory Courses Level Credits
NZB501 - Organisations in a New Zealand Context 5 15
NZB502 - Business Environments 5 15
NZB503 - Business Functions 5 15
NZB504 - Understanding Change 5 15
Marketing and Sales strand Level Credits
5574.NZDB521 - Introduction to Marketing and Sales 5 15
5574.NZDB522 - Buyer Behaviour 5 15
5574.NZDB523 - Market and Sales Intelligence 5 15
5574.NZDB524 - Essential Skills for Marketing and Sales 5 15

Entry Requirements

Applicants must have:

  • A minimum of 14 numeracy credits at level 1 or higher in Mathematics or Pangarau on the Directory of Assessment Standards; and

  • Fifty credits at level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at level 2 or higher in English or Te Reo Māori; of which 4 credits must be in reading and 4 credits must be in writing; and

  • The literacy credits will be selected from a schedule of approved achievement standards and unit standards found on the NZQA website at Literacy requirements for University Entrance.

  • or equivalent to the above, or New Zealand University Entrance.

English requirements
All applicants must have a level of English sufficient to be able to study at this level. Those applicants for whom English is not a first language must have:

  • An International English Language Testing System (IELTS) overall academic score of at least 6.0 issued within the last two years, with not less than 5.5 in any category; or

  • A test of English as a Foreign Language (TOEFL) score of at least 60 in the computer-based test (with a writing score of 20), or at least 550 in the paper-based test (with an essay score of 5 TWE), issued in the last two years; or

  • A qualification equivalent to the above; or

  • Complete two years study at a New Zealand secondary school and achieve either NCEA Level 3 or New Zealand University Entrance or both.

Qualification gained

New Zealand Diploma in Business (Marketing and Sales) (Level 5)

Courses and programmes may be cancelled, postponed or have their content or configuration changed from time to time (including during the academic year) at the discretion of NorthTec. Fees are an indication, include GST and apply to domestic students only. View terms and conditions

From 1 January 2023, all NorthTec learners will be part of Te Pūkenga. Please note that these programmes of study are currently under review as part of the reform of vocational education training and may be subject to change.

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Full time/Part time


36 weeks full time
72 weeks part time

Start Dates

Online (eCampus): Rolling monthly intakes

Cost Incl. GST (Approx):

Domestic: $5,285.60

International: Programme not open to international students

Programme Code


Phone 0800 162 100
Enquire about this programme
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