This qualification prepares graduates for employment in business. Graduates of the Diploma in Tourism Management will have employment opportunities that include tourism festival event management, local and national council event co-ordination, airport operational management positions, management positions in any transport sector, policy planning of tourism destinations, marketing and communications positions in national and local tourism organisations and destination branding within tourism organisations.
On successful completion of this qualification students will have the ability to:
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Critique the roles, functions and application of services marketing management within New Zealand organisations
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Analyse the environmental, sociocultural and economic impacts of tourism and apply the principles of tourism in relation to transportation
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Critically examine contemporary issues in the tourism industry
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Analyse and apply tourism policies in order to plan for new tourism opportunities
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Critically evaluate academic theories in relation to industry practice
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Apply management and theory principles in the planning, management and evaluation of events and conferences
Entry Requirements
Applicants must satisfy the following criteria:
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Hold a bachelor’s degree in any field except that of the Graduate Diploma to be studied, or demonstrate existing knowledge or experience at bachelor degree level, subject to Pathway Manager approval.
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Applicants for whom English is not their first language must achieve an IELTS Academic score of no less than 6.0 (no bands lower than 5.5) or hold an equivalent score from a recognised alternative English Proficiency Test.
All applicants may be required to undertake an internal NorthTec English language placement test to confirm their current level of English proficiency. This will include writing and speaking components.
Qualification
Graduate Diploma in Tourism Management
| Courses |
Level |
Credits |
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AMEP600 - Event Planning and Management
Aim: The purpose of this course is to enable students to use contemporary project management, event and conference planning theory in the planning, management and evaluation of events and conferences. Students will be asked to demonstrate the use of creative design tools and techniques in their planning processes, as well as utilising project planning and generic management models and software applicable to the event industry. Students will be required to demonstrate how different perspectives on events (i.e. economics, community, visitors, and the environment) require different management approaches and how recognition of the interrelatedness of all these perspectives can enhance event production, marketing and impacts.
On successful completion of this course the student will be able to:
- Identify and describe event typologies and models and analyse industry and environmental trends and the implications for event management.
- Manipulate elements of event design to be able to creatively enhance the quality of patron’s leisure experiences related to celebrations, events and special occasions.
- Utilise project and financial management tools and processes as a means of documenting components for risk management.
- Critically review literature and case studies to analyse application to event delivery and management.
- Utilise computer based project planning and research tools available in the management of events and projects.
- Describe and apply risk identification and risk management tools and techniques to the planning and animation phases of events.
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6 |
15 |
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AMSM600 - Sales Marketing Management
Aim: Students will understand the roles, functions and application of services marketing management within contemporary New Zealand organisations. They will explore the key resources, skills, techniques, attitudes and ethics required to operate successfully in a range of service environments.
On successful completion of this course the student will be able to:
- Examine the concepts of services marketing management and evaluate their relationship to organisations and their environments.
- Demonstrate an understanding of the importance of customer focused strategies for delivering quality customer service within a range of organisations.
- Analyse how services marketing management concepts are applied in organisations and identify and evaluate the quality measures and tools adopted by service organisations.
- Develop and present a contextualised service quality plan aimed at improving customer satisfaction and establishing a sustainable competitive advantage.
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6 |
15 |
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AMTP600 - Tourism Principles and Transport
Aim: This course provides with an opportunity to examine and subsequently analyse the principles of tourism with particular reference to transportation and tourism. Investigation of the impacts of tourism and the role of government and research will be examined and analysed. The students will become familiar with the competitive forces, which will have significant impact on the provision of transport services in the future which also will also affect the future of the tourism industry in the 21st century.
On successful completion of this course the student will be able to:
- Discuss and evaluate the economic, environmental and socio cultural impacts of tourism.
- Analyse the government role and barriers to tourism planning and development.
- Analyse and discuss tourism forecasting and research.
- Demonstrate an understanding of the principles tourism transportation and the linkages and synergies required to operate effectively.
- Recognise how competition affects the supply and provision of transport services within the tourism industry.
- Discuss and evaluate government involvement in the development and management of transport services.
- Discuss and evaluate the future of the tourism industry into the 21st century.
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6 |
15 |
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AMTI721 - Contemporary Issues in the Tourism Industry
Aim: To critically examine contemporary issues in the tourism industry. The issues selected for study will reflect the dynamic nature of the tourism industry.
On successful completion of this course the student will be able to:
- Analyse and evaluate the complexity of key globalisation factors facing in relation to tourism.
- Critique and evaluate the case studies in relation to current tourism issues.
- Evaluate and analyse the strengths and weaknesses in global academic research of the tourism industry.
- Determine future directions of sustainable tourism globally.
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7 |
15 |
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AMTP700 - Tourism Policy and Planning
Aim: To provide students with the knowledge and understanding of tourism policy and planning. Identify the processes relating to the key policy and planning issues affecting the development of tourism. Planning is examined within a policy framework and applied in the context of the tourism development process including the critical analysis of sustainability and tourism impacts and the expectation of the changing tourist market.
On successful completion of this course the student will be able to:
- Analyse the role and nature of tourism policy development.
- Discuss and critique the tourism policy-making process.
- Evaluate the key issues in tourism policy and planning, and analyse their implications.
- Examine the nature of tourism impacts and analyse the implications of these impacts on tourism management.
- Examine and analyse the concept of sustainability and its application to tourism.
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7 |
15 |
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AMIP700 - Industry Project
Aim: To develop capabilities related to chosen area of specialisation, in a “hands-on” immersion in industry practice.To enable students to apply their learning, test the relevance of academic theories to the workplace and to reflect critically on this relationship between their academic study and industry practice.To enable students to carry out a significant work assignment for the host organisation on a topic in a field allied to their major and present a project report in conjunction with an academic supervisor. The project forms the final component of the programme and requires students to produce work of the highest quality as evidence of their development.
On successful completion of this course, the student will be able to:
- Critically analyse and reflect upon the work experience in relation to relevant theories, concepts, models and current industry practice.
- Demonstrate the ability to define, plan and carry out a research report involving the collection, analysis and interpretation of data and theory appropriate to an approved industry topic.
- Synthesise solutions and draw conclusions from the analysis of data.
- Produce a project report of professional standard that meets the host organisation’s needs as well as academic requirements
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7 |
45 |
Courses and programmes may be cancelled, postponed or have their content or configuration changed from time to time (including during the academic year) at the discretion of NorthTec. Fees are an indication, include GST and apply to domestic students only. View terms and conditions
From 1 January 2023, all NorthTec learners will be part of Te Pūkenga. Please note that these programmes of study are currently under review as part of the reform of vocational education training and may be subject to change.