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Peter is a lecturer and researcher, teaches Management, Leadership, Organisational Behaviour, Business Heritage, Culture and Sustainability and Strategic Management.
Masters in Management (Massey University), 2008
Diploma in Business Studies (Training and Development) 1997
Graduate Diploma in Education (Tertiary) 1997
National Diploma of Horticulture (Honours) (1986)
See Peter’s research profile at Research Gate.
Better Business for a Better World: Connecting Principle and Profit to Build Socially Responsible Businesses, a book published by Hats of Books, Tucson, 2000. Republished as a Kindle edition. Better Business for a Better World: Connecting Principle and Profit to Build Sustainable Businesses, (2012) Amazon
Bruce, P., Patrick, A. & Romer, S. (2014). The Social and Economic Impact of the Whangarei Growers Market.
Bruce, P. Proposal for the use of the Z Energy Water Street Site. (2014) Contracted by the Whangarei Growers Market for submission to the Whangarei Growers Market
Bruce, P., Van Es, L. & Hughes, W (2012). The Socio-economic Impact of Refining NZ’s CCR Project, (project leader).
Bruce, P., Van Es, L., Wilson, D., Chile, L., Rotherham, C. & Hughes, W. (2008) The New Zealand Refining Company: Our Contribution. (Project Leader)
Bruce, P. & Shelley, R. (2010) Assessing Stakeholder Engagement. Communication Journal of New Zealand: He Kohinga Korero 11 (2) 26 – 44.
Bruce, P. (2006) Building board intelligence: Lead article for Boardroom: The Journal of the Institute of Directors, September 2006
Bruce, P. (1998) Performance Strategies, a feature article published in NZ Business, April 1998.
Accelerating Food Systems Change in Northland. Presented at the Local Food Northland Conference, NorthTec, February 2017, NorthTec.
Bruce-Iri, P. (2016) Pathways to Sustainable Food Systems in New Zealand.
Bruce, P. & Neeley, E. (2016). Our Food Story: Understanding the market dynamics of fruit and vegetable production, distribution and produce outlets in Northland.
Bruce, P. (2015). Relocalising our Food: Reshaping Northland’s food production, distribution and consumption systems.
Bruce, P. (2014) Sustainable Food Systems for Northland.
Bruce, P. (2014) The Social and Economic Impact of the Whangarei Growers Market: Recommendations Feedback. http://peterbruce.co.nz/research-2/research-documents/
Bruce, P. (2008) Using the Net Promoter Score: Unpublished research report
Bruce P., Martin, A. (2006) Hospitality Success, an investigation into success factors for cafes and restaurants. A Research Report
Bruce, P. (2005) Governance Development in Northland: A research report.
Peter’s blog are at www.localfoodnorthland.org and www.peterbruce.co.nz
Bruce, P., Zemke, K (Producer). (2010, July 18). Economics and spirituality [Television series episode]. In Baha'i on Air. Auckland, Stratos. View extract online.
Lead convenor of the 2017 Local Food Northland Conference. Detailed conference programmes including presentations and video presentations are on the Local Food Northland website. Videos are also published on the Channel North website.
Executive member of the New Zealand Communication Association including website administration and conference organisation from 2013 to 2015.
“It’s great to be able to study locally. Being in a classroom environment makes you strive that little bit harder and...
I’m really surprised at my own capabilities and expanded vision now. I believe completing this degree will not only...
“My initial thought about studying was that the finish line was getting a degree, but now that I’m here at NorthTec, it has broadened my perspective on how useful what you learn can be. I was working full-time then moved into part time work in the public sector to align with my studies.”
“I hope to go on to postgraduate level study at the School of Government at Victoria University, to work towards improving representation for Northland. The tutors have encouraged me to look further than my own sights and have helped to broaden my perspective and knowledge.”
“It’s a bit of a challenge juggling work, study, and life but I’m really well supported by my tutors who inspire me with their own rich experience and vision. Our classes are a diverse mix of age, gender, and race and it’s great to be able to share different ideas from our own backgrounds.”
“I’m really surprised at my own capabilities and expanded vision now. I believe completing this degree will not only help further my career, but also enable me to apply what I’m learning in everyday life like conflict resolution, planning and better daily management.”
“I’m still taking things in as I go, but long term I’d like to do something that I’m proud of and that my whānau can be proud of.”
I really like how dedicated the tutors are to the students. They go out of their way to help us understand and they...
“I’ve always been good at numbers, I like problem solving, and took an accounting paper at school. My choices were chemical engineering at Waikato or accounting here. I chose accounting here because it’s local – so I still get to ride my horse - and because friends of my parents did the same course and recommended it.”
“I really like how dedicated the tutors are to the students. They go out of their way to help us understand and they do extra tutorials, so I’m picking things up a lot more easily than I expected. I have friends at uni with hundreds in their classes and the tutors don’t know their names. I also like the flexibility of the course being three days a week.”
“I’m majoring in accounting so I can get work with an accounting firm then sit the exams to become a Chartered Accountant, hopefully up here. I’m keen to have my own accountancy firm or to work for myself so that I can ride my four horses.”
“My horses are the main reason I stayed up here and my parents have land that I can use. I find accounting is good for my brain and mental sharpness, while the riding balances that with being physical and clearing my head to re-focus.”
This is giving me the skills and requirements to re-enter the work force and I’m happy to get a foot in the door. It...
“I became a mum seven years ago and felt it was important to spend the early years with my children. Now they are a little older I have decided to re-train to be able to re-enter the workforce.”
“I looked carefully at what training and work would suit, and Business Admin ticked the boxes. I like dealing with people, providing good customer service, knowing I’m valued by both customers and the work team, and the hours can be flexible. I did this course 20 years ago but with the evolution of technology I thought it was best to upskill.”
“I love the enthusiasm here of both the students and the tutors and it’s great being connected to people and a team again. We get all sorts of opportunities to present work, we have a chance to do job interview role play, research jobs, write a fresh CV and plenty of Word and Excel learning. We also cover accounting and learn how to use Xero.”
“This is giving me the skills and requirements to re-enter the work force and I’m happy to get a foot in the door. When I am fortunate enough to obtain a job, I know I am more than capable of upskilling if a further qualification is necessary.”
“At the moment things are still evolving and I am learning that it’s important to make the most of every opportunity and to have the right people around you to grow and develop.”
I’m finding out that I love learning. It’s exciting to me. I need help so I’m the one that asks 100 questions. I was...
“Friends had done NorthTec courses, so as soon as my kids were both in kindy and school, I came here to see what course I could do and found Business Admin. I missed out at school so level 3 was a good starting point for me.”
“I’m finding out that I love learning. It’s exciting to me. I need help so I’m the one that asks 100 questions. I was hesitant to put my hand up at first but the teachers encouraged me to just go for it. It’s a challenge but I’m understanding the work and learning some good study skills.”
“I’m surprised at the range of opportunities that will open up when I get trained. There’s so much I can do.”
“We have a great team here. We all love it, support each other and keep in touch outside the course. The teachers support us with whatever we need.
“My goal at the moment is to get my learning skills up first and complete the course. I’ll then move on to level 4 next year. I want to keep my options open.”
“A lot of people know me and I didn’t have a good profile, so I want people to see that if I can do it, they can do it. Getting into study and achieving results is making me feel so much better.”
I love the diversity of our course content. I am discovering a love for marketing which is a total surprise to me. My...
“I have a broad range of interests and I want to start my own business so I need more skills to do that. My Dad is a business man so I’ve grown up with that awareness and I love that business management skills can apply to any industry.”
“I’m majoring in project management and that introduced me to event management. One of my passions is dance, so I realized that running my own dance studio is basically one long event and could be one strand of my future.”
“I love the diversity of our course content. There are different qualifications within one paper which makes the study really interesting, plus we get to meet a range of people coming in to study different aspects. The info is so usable for ordinary life because we touch on things like budgeting, law and communication.”
“I am discovering a love for marketing which is a total surprise to me. I’m working for part time for NorthTec student promotion and I love it. I get to go around different events and expos and promote the courses here. I love the word ‘promotion’ – and the being out there really suits my personality.”
“Marketing is only one paper in our course but I think it’s my future. When I finish the course I want to get a foot in the door with a marketing job or do a graduate diploma in marketing. My dream is to be successful – which to me means financially successful as well as waking up to do something I enjoy every day. I want work to be a part of my life not my entire life and I think marketing can do that for me.”
It’s great getting the conceptual tools for ways to think about things. I’m surprised at what we’ve covered and the...
“I’m an instrument technician at the oil refinery and several of the supervisors are due for retirement. As part of a succession plan they tapped a few of us on the shoulder to step towards supervisory roles in a more contemporary way. We filled in for supervision sometimes but we didn’t have an overview.”
“The refinery already had a link with NorthTec so we’re doing this as a group from different trades and departments a few days a month.”
“It’s great getting the conceptual tools for ways to think about things. I’m surprised at what we’ve covered and the course has opened my eyes to different aspects of management and leadership. We’ve learnt how to use different styles with different people, multi-cultural considerations, and ways to approach different situations.”
“The course has already impacted how I approach things. You don’t realize you’re doing something until it’s broken down into tools of awareness. Even though we’re all from the refinery, we are in different trades and departments so it’s given us some more connectivity there too. I’ve now stepped up for the upcoming shut down work and I’m putting together job-scopes within my trade.”
“When our supervisor does retire, it will be business as usual but I’ll have the tools to help when people are looking for guidance. I’ll implement what we’ve learnt and hope to have a role as someone the guys can come to with problems or just someone the team can rely on.”
I’ve already started a business as my ‘big industry’ project in this last year of my degree. Studying here has given...
“I’ve already started a business as my ‘big industry’ project in this last year of my degree. Studying here has given me the building blocks for that and the confidence to begin.”
“Previously I was working in Social Services but my heart wasn’t in it. Business always fascinated me, even at school. So I started studying business part time at Massey then chose to cross credit the papers to NorthTec because I have family here and it makes life easy.”
“I’ve found other students here with the same drive so we’re on our journeys together. The tutors are so accessible, they give so much guidance, and they are flexible and understanding around family commitments.”
“I started the degree with no major then I found my real interest is in Project Management and Business Transformation so I’m doing a double major.”
“Our own business project combines several passions and drive within our family. We’re creating a fitness whānau business that will combine fitness, nutrition and coaching youth. My husband has the fitness and nutrition tickets, his mum has the old-school business experience and skills, and I have the new business skills. Our greater whānau gives us a big drive and a container to pour it all into.”
“After this year we’ll carry on developing the business and I’ll have my degree. I’ll definitely look for fulltime employment in strategic planning or anything to do with project management so both things can progress together.”
I was involved in middle management and could see flaws at the higher levels but without the relevant knowledge, I...
“I was involved in middle management and could see flaws at the higher levels but without the relevant knowledge, I couldn’t affect any change, so I started my study in Applied Management.”
“I switched to an accounting focus because I like numbers, then added project management as a double major when that option came on stream here. I had done some event management and liked it, and could see project management used similar skills.”
“The highlight here for me is the opening of multiple pathways to go down in small business rather than the narrowing of the corporate world. I’m also surprised that it isn’t as hard I thought it would be and I’m doing well. I grew up in Auckland where schooling was intense and I moved up here ten years ago. I’m enjoying the more laid back friendly approach to both learning and to life up here.’
‘I know I have enough knowledge now to continue to study. I’m independent so I keep to myself a bit here but I really like the discipline of deadlines.”
“My short term goal is to gain knowledge then get some experience in both accounting and project management on a corporate level. For my longer term goal, my initial motivation has changed. Before I was thinking I wanted to stay in the corporate world and effect change, but now I’m keen to use my knowledge to help my iwi, hapū and friends with whatever they need. I’ll apply my business world skills to a different field.”
Iwi – Ngāpuhi
Hapū – Ngaitu Teauru
Already I am gaining confidence. In our assignments we had to find and interview someone in the business world and I...
“I studied Tourism at high school, gaining a certificate in Tourism Core Skills and it introduced me to the world of travel. I now want to get into the business side of tourism.”
“I’m starting with business training to get some skills then will go onto the tourism course they have here. I have learned document formats and layouts that I can also apply outside the course in general life, and I’m meeting a whole range of people. Our class mates are all ages and backgrounds and come from a range of countries “.
“Already I am gaining confidence. In our assignments we had to find and interview someone in the business world and I’m learning how to interact with people on the phone professionally. Last semester I did a presentation on a topic of my choice in front of the whole class, which I would usually try to avoid. I surprised myself by doing well.”
Another big advantage on my CV was that during our course we were out interacting with local businesses with our...
“I’m Client Assistant here at Perpetual Guardian and I love the flexibility of the role. It includes client and staff communication and analysis of data. I chose the Project Management option for my degree and that choice seemed a positive point of interest at my job interviews.”
“Another big advantage on my CV was that during our course we were out interacting with local businesses with our industry projects. Mine was with a start-up business and I loved that our study was in a social environment.”
“There are several aspects of direct relevance from the course training to what I do in my work here. Because our assignments were done as a team, we learnt the skills and communication of teamwork which I can apply to our team environment here. Time management and scheduling are crucial to my role here in order to motivate myself and other people, and it was a key component of the Project Management study option. Working accurately with numbers and data is essential in business and finance, as is working with business info systems and being tech savvy. And our course also gave us good communication and presentation skills that I use here every day.”
“My first job after graduating was a summer contract at the Regional Economic Development Agency and that gave me a good understanding of business and data analysis. I’ve been working here at Perpetual Guardian since early 2016 and in that time I’ve become even more confident that I can present myself professionally and be respectful in a wide range of situations. My interpersonal skills have really developed and I’m enjoying being part of our team here. I’m learning as much as possible in every situation and I learn something about the world of business every day.”
“The Bachelor of Applied Management not only helped me to run my business, it also helped me in everyday life. I...
Aaron Hooper was surprised at how easy the tutors made it for him as a mature student to re-enter study. “The...
“After 20 years in the banking industry I wanted a change. I was concerned that I didn’t have a degree so was more susceptible to the ebb and flow of the tides of employment. We have a young family so I wanted to secure their future, plus I made a decision to move away from the corporate world. We sold a house in Auckland which enabled funding for me to do the degree.”
Aaron Hooper was surprised at how easy the tutors made it for him as a mature student to re-enter study. “The processes were so streamlined and the tutors are so accessible and passionate about their subject.”
They can also be challenging. Aaron - “They challenged us sometimes to change our way of thinking. As part of the course we had to audit a small business. This forced us out of our comfort zone because we had to create new relationships and networks which were part of building our future.”
Aaron completed his Bachelor of Applied Management in 2014 and is now a Partner at MAQ Chartered Accounting. “What we learned is very practical in terms of everyday business use. I’m directly applying the financial accounting, management, and taxation that we studied.”
“I was 39 when I started my study so my career path has been different from most. I’ve learnt that we’re never too old to change, to learn, and to progress. Don’t let age ever become a barrier.”
Find out more about NorthTec's Applied Management programmes
Being at a small polytechnic like NorthTec can be such an advantage. The classes are small so you get one-on-one...
“Nearly everyone needs an accountant, so my Applied Management degree has opened a world of opportunity for me.” Nardus arrived in Whangarei at age 14 from South Africa and has wanted to be an accountant since high school. “My Mum was an accountant but this training has introduced me to a broader skill set than I expected.”
“I loved all the accounting content but the managerial papers really helped me develop as a person and improve my communication skills. I was asked to be student rep for the business sector of NorthTec and I loved the interaction with students from all different courses. I met my networking crew through this and we worked as a team to set up student events like end of year dinners.”
Nardus reminds local people to look locally for tertiary study. “Being at a small polytechnic like NorthTec can be such an advantage. The classes are small so you get one-on-one input, plus you can save money by studying from home.”
During the last year of his degree Nardus got the opportunity to work in the financial department of NorthTec. “There is an interview process and the idea is for students to see how the business runs. The experience really helped with the position I’ve now got at Fonterra as Business Services Officer in the accounts payable team. I thank all my friends, family and tutors who have assisted me on this journey.”
“Doing the Applied Management degree opened my eyes to the different specialties within accounting – like tax, auditing, and managerial accounting. I’m keen to become a Chartered Accountant and will probably decide between managerial and financial accountancy. Being with Fonterra gives me a great chance to get experience as well as options for stepping up.”
The skills that I have learnt from the course has helped me to understand why certain people work the way they do.
“The skills that I have learnt from the course has helped me to understand why certain people work the way they do. I now see things from the employers’ point of view which has helped me to not be so petty when given jobs that usually would have been looked at as punishment, instead of as something that needs to be done.”
“Because of my change in attitude towards work, I am now given responsibilities that would usually have required me to take a senior member of staff with me to the job site and assess and organise how the job should be done. I now feel I would like to carry on with training, the knowledge you learn from doing these courses helps one make wiser choices in life, I now know what type of industry I would like to work towards being part of now.”
“I chose to study at NorthTec because I wanted to study locally, get the degree I had always wanted, meet Northland...
“I chose to study at NorthTec because I wanted to study locally, get the degree I had always wanted, meet Northland people and get back into my community. Studying at NorthTec for me achieved that and more. I just really loved it and had brilliant tutors who continue to support me even after I have left.”
I am so much more confident at giving instructions at work and at getting resolution in any conflicted situations...
“I am so much more confident at giving instructions at work and at getting resolution in any conflicted situations. The course has really helped me come out of my shell and communicate at work in ways that are effective.”
“I’d been in our company for a while, starting as the parts girl, when I was offered a service role that involved giving instructions. The opportunity came through to enrol for the First Line course and my bosses were ready to support me in that. It involved three block days a month.”
“It was really daunting to walk into a classroom of people I didn’t know. I am naturally shy and I was also a full-time working new Mum at the time, but the tutors created a relaxing environment and made each of us feel comfortable.”
“Public speaking, being involved in discussions, and doing role play, were a real stretch for me but with encouragement and constructive feedback I was able to push past my limits and gain a lot of self-confidence by the experience.”
“I went there very nervous as to whether I could pass. It really surprised me that one of the tutors sorted out a scholarship for me that paid for the course. It boosted my confidence to know someone had taken an interest in me and wanted me to succeed.”
“Now that I am performing at a good level in my Service Co-ordinator role taking calls and organizing the day for our three engineers, I will try for the Service Manager’s role here. This would be more of an H.R. role involving trainings, induction, and handling the pay roll and discipline issues. I understand more now about dealing with different personalities and am better at responding with an appropriate mix of compassion and firmness. I’ll keep giving it my all because I know that gets results.”
“As I progress I may take the H.R course at NorthTec. I’ll highly recommend NorthTec to anyone as a great place to be and to study – whatever the course.”
One of our study subjects was consumer behaviour so it’s fascinating now to see the exact things we learnt about...
“I did my degree in business management at a university in the Philippines and had worked in the same office job there since then. I was ready for a change, was keen to upskill, and I saw New Zealand as a good opportunity, so applied to the NorthTec international campus in Auckland. I’ve just completed my Graduate Diploma in Business which will be forever on my CV now.”
“The diploma involved eight months of study and the best part of it was the attitude and competence of the tutors. They gave us clear guidelines but were adamant that we were independent in how we went about things. This worked well for me because I prefer to work alone and then get feedback. I found the papers in the last semester were hard but the other students helped me calm down and de-stress.”
“While I was studying I was working part time in a retail store, and since graduating I have been given a position as Assistant Manager in that store. One of our study subjects was consumer behaviour so it’s fascinating now to see the exact things we learnt about, played out in life. All of what we learnt is a perfect fit for my work now.”
“Since I’ve been working here, my sense of responsibility has grown a lot. There’s a real consequence for your actions and you have to do certain things to get results. I’m operating at a whole different level.”
“I’m keen to stay in this job to learn more then would like to progress to the role of Manager. My dream situation would be to be Regional Manager of all the stores of this retail firm in Auckland. That would be a huge leap and require some major life changes but I know it’s possible.”
The aspects of the NorthTec course that provided huge value to my wedding business idea, were the marketing and...
“The reason I did the business study was to get validity and pay equality for the business experience I already had, plus I wanted to get more into management. I previously had a strong background in business and accounting. I had been a PA for a power company, we had a security business, my parents ran a skating rink, and I now work full time for a business in town. Getting the business qualifications gave recognition and value to that experience.”
“Because I work full time, I did my studies part time at home and I finished my degree at the end of 2016. During my study time I was engaged and couldn’t find a venue that I wanted to get married in, so for my industry study project I researched wedding venues. We had an under-utilised, beautiful site here so I’ve now started a business offering our property as a wedding venue.”
“The aspects of the NorthTec course that provided huge value to my wedding business idea, were the marketing and research papers I had to complete. I did a survey on Facebook of other wedding venues, priced out marquees, tepees and permanent buildings, and was in touch with both the Chamber of Commerce and Northland Inc and other venues located in Kumeu, an area similar to my location. As a result I now run two entrepreneurial businesses – one offering the wedding venue and the other one for a B&B that I started here in early 2016. The initial idea for the B&B was that the bride could stay here as part of the wedding venue package.”
“My next step is to get the official sign-off on what we have done so far, and in the meantime I’ll focus on creating the gardens and environment, and then plan our next small building which will be a shack-themed shed that we can use as a bar.”
“I’m at an exciting phase of the project now and if I hadn’t done the degree I wouldn’t be in this position. I still work full time but I have Fridays off so I have three days to concentrate on my own businesses – Willows on Abbey and Abbey Barn B&B.”
“I look forward to creating the next stage of the project and I love seeing the pleasure my clients get from the experience here. That in itself is a rich reward.”
I especially like that everything we do here is underpinned by our values of exceeding expectations, coaching, fresh...
“When I did well at the admin and technology course in Kerikeri a few years ago, the tutor suggested I enrol for the longest and hardest course going – the Bachelor of Applied Management. So I did. It was a push for me but it was great and has landed me this wonderful job at PKF in Kerikeri.”
“When I completed the degree I literally door-knocked at all the accountancy firms around Kerikeri and Paihia and I particularly wanted a firm who could help me become a Chartered Accountant. When I called in here I saw Alison Lemon who is one of the directors, and she said two of their staff were soon to be on maternity leave so they may want to hire a graduate in the near future.”
“I got offered a job as Client Manager, started straight away and jumped in with two feet. In addition to my role managing client cases, I also train clients in using Xero, do training with GST, do annual accounts, compliance work and some coaching. I know everything that goes on here and I love to participate and be involved.”
“I especially like that everything we do here is underpinned by our values of exceeding expectations, coaching, fresh thinking, being passionate, and having life balance. I realise I particularly like client care and our emphasis is on helping people achieve their own goals. We train people so they can be independent rather than rely on us for their financial figuring and systems.”
“The level of tasks in my NorthTec degree was in-depth and intricate and directly relevant to the work I’m doing here. A study context can’t replicate work-a-day situations but the course set the expected standards, and the major case study in our final year involved a business plan, analysis and a large presentation at a professional level.”
“I’m enjoying the fast pace here and every day is different. We have a small team with a really supportive vibe. I’m currently doing my CAANZ (Chartered Accountants Australia and New Zealand) training and I’m very aware how much support I need to complete that. I hope to have someone point me as to what is best to do in the longer term when I finish that.”