New look for NorthTec with co-branding

4 April 2022

New look for NorthTec with co-branding

NorthTec will have a new look from today as it starts co-branding with Te Pūkenga – the national organisation responsible for delivering vocational education and training across Aotearoa New Zealand.

The traditional teal of NorthTec will be phased out as the polytechnic continues its journey as part of the new, national network of training providers.

From today until April 2023, NorthTec Tai Tokerau Wānanga will be co-branded with Te Pūkenga, as will the 15 other Institutes of Technology and Polytechnics (ITPs) and four Industry Training Organisations (ITOs) which together form the delivery arm of Te Pūkenga – New Zealand Institute of Skills and Technology.

Then from April 2023 onwards, NorthTec and the other subsidiaries will have a single brand as Te Pūkenga.
From 1 January 2023, learners will be enrolled as ākonga (students) of Te Pūkenga. They will still be enrolled in the same qualification and will continue to learn in the same way, in the same place, with the same people.

Toa Faneva, NorthTec Te Ahurei Chief Executive, said: “Being a part of Te Pūkenga means we will be more connected to the other organisations delivering vocational and applied education in Aotearoa New Zealand, and we will work with them to share skills and knowledge to help our ākonga succeed.

“Te Pūkenga has been set up as part of the Government’s Reform of Vocational Education, to create a network of on-campus, on-job and online learning giving learners more flexibility in what, where and how they learn.
“As a subsidiary of Te Pukenga, co-branding represents a major step forward for NorthTec Tai Tokerau Wānanga towards becoming one network of tertiary education providers.”

The NorthTec-Te Pūkenga co-branding will be seen immediately on digital and online channels, print advertising and corporate collateral. To keep costs down, there will be a staged approach to co-branding other materials when they are being replaced or reprinted.

Large items such as signage and fleet vehicles will only be re-branded in April 2023 as Te Pūkenga.
NorthTec Marketing Manager, Lyn Cheyne, said people in Northland Te Tai Tokerau were used to seeing the NorthTec brand across the region.

She said: “The co-branding exercise will make the Te Pūkenga brand familiar to our communities, stakeholders and current and potential ākonga. Having the NorthTec and Te Pūkenga brands together signals our position as part of a large, national network which will have long-term benefits for learners and our region as a whole.”

The Te Pūkenga logo is inspired by the harakeke (New Zealand flax plant). The base of the harakeke is the strongest part, from which all others grow, and the logo symbolises strength and growth through separate strands being stronger together.

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